Sue Hoff utilizes Aggressive Marketing techniques to get your property sold.If you list your home with Sue, she will:
- Coordinate the sale of an existing home and the purchase of a replacement property with minimum financial exposure and maximum financial gain, based on an understanding that a large number of homeowners need to sell their home before they buy another.
- Utilize organizational techniques to ensure that accurate records are kept by homeowners to minimize capital gains in their principal residence.
- Assist income property owners in financial analysis, tax ramifications, and tax differed sales and exchanges of their income properties.
- Present the property's outstanding characteristics and financial advantages to buyers in order for them to make informed and comfortable investment decisions.
Sue's education and experience in marketing and financial analysis of residential as well as investment real estate offers you the ultimate representation you deserve in your real estate transaction.
Her strategy is to never overprice a property to satisfy her client. She knows this is misleading and a disservice to them. Sue says that, "Appeasing you by overpricing your property leads to loss of money for you. I will not take a listing for the sake of marketing myself via a sign and advertising, or to get the listing and later ask you for a price reduction when I know the property is overpriced. In the end, not only does this compromise my integrity,it will create added expense for you as my client. I sign an agreement with ernest intent to sell your property not to just simply list it."
Sue promises to:
- Act as Your Full Time Professional - evaluating your property, providing marketing and exposure, educating and advising you through the process.
-Communicate with you informing you of changes in the market, providing you with feedback and reviewing marketing strategies.
- Represent You in All Aspects of the Sale - finding qualified buyers, negotiating, and closing escrow successfully.
- Provide Full Marketing Support - creating a strategy to maximize exposure to your property.
Sue will work together with you to:
- Determine the Correct Price - prepare a Comparative Market Analysis, determining a pricing strategy, and estimating net proceeds.
- Present your Property at its Best Advantage - preparing your property for sale and relaying feedback from other agents.
- Establish the Terms of the Sale - using innovative incentives to attract buyers in order to obtain the highest possible price for your property.
- Attend to Every Detail - reviewing documents, discussing disclosures, arranging inspections, guiding the escrow process, and obtaining certifications.
Sue will give you the best advice to help your home sell quickly. Not only will you get a printed handout describing how to prepare your home so it will show its best, but she will give you specific suggestions to improve the impression it will make to buyers.
No Surprises! In advance I will give you a copy of a contract and some of the important forms you will be filling out and signing so that you will feel comfortable at crucial times during the process. When I bring contract proposals for your consideration, I'll explain them as well as have an estimated closing cost statement so that you'll have all the facts to make an informed decision. I'll clarify the entire selling process so there won't be any surprises along the way.
Exclusive Services Provided!
COMPARATIVE MARKET ANALYSIS
A written report of the transactions in the neighborhood to identify similar properties that have sold recently and are currently on the market in an effort to determine a realistic price for your property.
FINANCING PROPOSALS
Written proposals such as Buyer Qualifications, Financing Plans, 15 year vs. 30 years Mortgages, Adjustable vs. Fixed Rate Mortgages, Rent vs. Buy, Repurchase Analysis, and Amortization Schedules that will help buyers and sellers in the decision making process.
HOMEOWNER'S TAX WORKSHEET
A detailed and organized method of tracing the basis in a personal residence in order to keep the gain as low as possible. This is especially important if the homeowner is considering the $250,000 to $500,000 exemption.
MARKET PREPARATION GUIDE
A report designed to help the homeowner maximize the marketing efforts by improving the condition of the home, "setting the stage" before showings, and knowing what to do when the property is being shown.
HOMEOWNER'S ANALYSIS
A simple and easy to understand form that illustrates the tax advantages and the investment potential of home ownership.
RELOCATION PACKAGE
A complete portfolio of information about the city you are moving to. This can be very helpful in orienting you to the local housing market as well as schools, shopping, transportation, entertainment, and many other itmes of interest.
There are 5 main ingredients that make up the sale of your home:
1. LOCATION:
We usually cannot move a home! To coin the favorite phrase of appraisers: "Location, Location, Location." The pricing of your property must reflect its location.
2. CONDITION:
The upkeep and presentation of your property is crucial to obtain the highest value for your home in any given market at any given time. The pricing of your property must reflect its condition.
3. PRICE:
Price is the number one factor in the sale of a home. A property is really only worth what one person is willing to pay another to gain ownership of it. Price must be in direct relationship to the other 4 ingredients and it is the most important of all!
4. TERMS:
The more terms available on your property the more potential purchasers you reach. The pricing of your property must reflect the kinds of terms available to purchase it.
5. THE MARKET:
Interest Rates, Competition, and the Economy all make up and influence the state of the Market when you sell your home. The pricing of your property must reflect the current status of the Market.
- NUMBER1EXPERT™ 
